GUAVA CORONA REFRESCA PORTABLE
"As these products are also in cans, they are portable and convenient which appeals to consumers.
Just as consumers have embraced sparkling waters as lower-sugar and lower-calorie alternatives, alcohol imbibers are also seeking healthier options with less booze, says IWSR's U.S. /rebates/2fproducts2f19726148-corona-refresca-variety-pack-with-guava-lime-passionfruit-lime-and-coconut-lime-spiked-tropical-cocktail-cans-12-oz&. The drinks are "for multi-cultural females and males who are looking for a premium spiked refresher that delivers a taste of the tropics," she said. "We know consumers are seeking an alternative malt beverage experience," said Ann Legan, vice president of brand marketing for Corona, which tested Corona Refresca with consumers. Corona Refresca, which comes in guava lime and passionfruit lime flavors, will be marketed as a 'premium spiked refresher' targeting women from 25 through 29 years old. 27, 2019, according to IRI, a Chicago-based market research firm, which tracks retail sales at grocery stores, convenience stores, drug stores, mass market stores and other outlets. Overall, sales of the top 20 selling flavored malt beverages rose 11.6 percent to $2.6 billion over the 52-week period ending Jan. White Claw Hard Seltzers had triple-digit growth in 2018, IWSR says. Find quality adult beverage products to add to your Shopping List or order online. beer and spirits industry that faced declines for the third straight year, IWSR says.Īmong the top sellers are Smirnoff Spiked Sparkling Spritzers, as well as Bud Light premium malt beverage drinks and Spiked Seltzers – just two of several beverages owned by Anheuser-Busch – and Redd's and Steel Reserve drinks (owned by MillerCoors). Shop for Corona Refresca Guava & Lime (6 cans / 12 fl oz) at Food 4 Less. Those products were outperformers in an overall U.S. Sparkling, refreshing flavored beverages and seltzers are big sellers within a mixed drinks category that saw sales rise 6 percent in 2018, according to IWSR, a research firm that tracks the industry. Mexican craft beer: Coming from south of the border for your taste buds March freebies: Your monthly guide to food specials, meal deals and more The drinks will hit the market later this month in California, Texas, Arizona, New Mexico, Florida, North Carolina before going nationwide in early May.Ĭorona's new drinks, which weigh in at less than 199 calories per 12-ounce serving and 4.5 percent alcohol by volume, are the latest products in a trend that shows no signs of cooling off.
The Guava and Passionfruit flavored drinks will be available in six-packs ($9.99), while the Coconut Lime flavor can be found in a 12-pack ($16.99) with all three flavors. The Corona Refresca Mas is a beefier drink with a slightly higher ABV but the same smooth fruity kick as the other Corona Refrescas. The beer brand's first non-beer beverage, Corona Refresca, is a flavored malt beverage available in three varieties: Coconut Lime, Guava Lime and Passionfruit Lime. Corona is branching out beyond beer with a trio of tropical-flavored refreshing booze-spiked beverages.
0 kommentar(er)
