Last year we launched an e-commerce of our first design collection. Right now we have an office and an incredible team of 12. Marianne joined my team during the second year. Then I introduced myself into the photography world and started to do the entire project by myself. How has the project evolved since it started?Īt the beginning I worked at home, I asked my friends to take the pictures and I used to consider every night with my husband the next theme.
Finally, I decided to start something where I could communicate my personal vision. Then I worked for some magazines and in advertisement.
Socialite family new york full#
My mom is an absolute art lover our home was full of antique pieces and artistic works. My mom used to take us on Sundays to the typical Parisian Flea Markets. TSF tries to have a psychological approach through the interaction between interior spaces and people. TSF began in order to understand the transformation of contemporary family life in the last years, to comprehend how the new generation of parents have changed and how they communicate and identify themselves in their personal homes. Empathy and identification were the starting points for the creation of a brand inspired by the most iconic objects photographed in domestic interiors located in Paris, London, Milan and New York and described on the web and on social networks. Constance and The Socialite Family will be present in via Palermo 1 with the event "Croisements". Thanks to the next edition theme of the Brera Design District, “Be Human: designing with empathy”, in an engaging overlap of content and container, the readers of The Socialite Familywill identify themselves with the characters described in the stories, but also with their houses and with their favourite items. During Fuorisalone 2018 she will present the first design collection of TSF. Today TSF is an online boutique for handcrafted furniture and collectable pieces, and fascinating stories of contemporary families around the world. Inspired and influenced by her mom’s passion for antique and beautiful objects, Constance started a blog where she could rediscover ordinary homes and iconic products into engaging and motivating stories. This year the Lezioni di Design award of Brera Design District was assigned to Constance Gennari, founder – together with Marianne Gosset – and creative director of The Socialite Family, a platform that by telling personal stories reveals daily objects and places connecting design with the lifestyles of contemporary families.Ĭonstance began this project 5 years ago. In my work, empathy is the ability to feel the family’s sensitivity, to try to become one of them and give them the opportunity to feel as comfortable as possible in front of the camera. Empathy for me is the ability to walk in someone else’s shoes.
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